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Branding

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Art market

‘Poor door’ opens to let in new collectors as galleries reach out to a wider market with souvenirs and branding

From limited-edition works to T-shirts and tote bags, galleries are diversifying to suit the market

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Tate Modern

Adrian Ellis on Tate's expansion: the definition of success

After a decade of acclaim, will its triumph be topped by Tate Modern 2?

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October 2009

How did the financial downturn impact the market for brand-name artists like Hirst and Murakami?

Both have adopted marketing strategies more typical of luxury goods firms than artists. In 2009 we looked at their market history

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Tate

Adam Throup on the branding of the Tate

Part of the design team at Wolff Olins, he sums up the Tate's branding redesign