‘Poor door’ opens to let in new collectors as galleries reach out to a wider market with souvenirs and branding
From limited-edition works to T-shirts and tote bags, galleries are diversifying to suit the market
Adrian Ellis on Tate's expansion: the definition of success
After a decade of acclaim, will its triumph be topped by Tate Modern 2?
How did the financial downturn impact the market for brand-name artists like Hirst and Murakami?
Both have adopted marketing strategies more typical of luxury goods firms than artists. In 2009 we looked at their market history
Adam Throup on the branding of the Tate
Part of the design team at Wolff Olins, he sums up the Tate's branding redesign