Art Dubai 2018

BMW gives long-term boost to Art Dubai

The automobile giant signed a three-year partnership with the fair

BMW at Art Dubai Rogue Visuals FZ LLE 2018 - Christopher Pike, all rights reserved

The automobile giant BMW is supporting Art Dubai, having signed up as a long-term fair partner. The three-year partnership with BMW Middle East, which launches at this year’s edition of the fair, is in collaboration with AGMC, the BMW Group importer for Dubai, Sharjah and the Northern Emirates. Thomas Girst, BMW group’s global head of cultural engagement, says in an interview online: “We have been engaged in talks with Art Dubai for quite some time while evaluating manifold possibilities of cultural engagement in the region. The time just felt right in 2018.” BMW also supports the Art Basel fair and Frieze fairs. Meanwhile, Misk Art Institute, an artist-centred Saudi Arabian cultural organisation founded in 2017 under the auspices of the Misk Foundation, is the new partner for the fair’s Modern section.