Art fairs have undergone foundational change in 2020. And now, in a move that suggests a step up, as well as a step back, Victoria Siddall, the global director of Frieze art fairs, has taken a newly created role as board director at Frieze.
In a letter sent to galleries today, Siddall says the “new, more strategic role” will allow her to “focus on representing Frieze externally, identifying and developing new ideas and opportunities, and continuing to collaborate with and innovate on behalf of our community”. Siddall starts her new job at the beginning of next year.
Rebecca Ann Siegel, the publisher of Frieze magazine, has been appointed the director of Americas and content, another newly created position, which will see her assume leadership of Frieze New York and Frieze Los Angeles. Siegel will continue in her publishing role, and will no doubt be eying up digital opportunities as the art industry continues to navigate its online presence in the wake of the coronavirus pandemic. Loring Randolph will work alongside Siegel as the director of programming for Frieze New York 2021.
Siddall says: “Based in New York, Rebecca grew up in Los Angeles and her deep knowledge and understanding of these cultural landscapes will allow Frieze to thrive in both cities.”
Meanwhile, in the UK, Eva Langret, the artistic director of Frieze London, will take overall responsibility for the fair and Nathan Clements-Gillespie continues as the artistic director of Frieze Masters. Kristell Chadé and Romilly Stebbings remain as deputy directors.